Students, faculty, staff, and community members are all invited to the second annual Marketing Week Career Day on Friday, February 28, 2014. Career Day will be filled with workshops and a keynote address presented by some of the foremost marketers in Hawaii. Also, finalists in the Idea Zoo Case Competition will present their final reports for chances to win prizes. After the keynote address, the winners of the Idea Zoo competition will be announced, and a drawing will be held for cash prizes involving anyone who attends at least two workshops and the keynote address. There will also be a networking reception later that evening. Anyone is invited to all events, free of charge. The full schedule is as follows:
Workshops
11:00 AM - Marketing Hawaii’s Surfing and Ocean Sports
By Jodi Wilmott - Heber J. Grant Building (HGB) 133
Marketing Hawaii to China, Korea and Japan
By Jadie Goo, Minnie Ko, Mitsue Varley - HGB 135
12:10 PM - Marketing Strategy in the Real World – Hawai‘i Adapts to Change
By Frank Haas - HGB 135
1:20 PM - B2B and B2C Marketing: Marketing at Dow Chemical versus the PCC
By Eric Workman - HGB 133
Advertising in Today’s Marketing Environment
By David Koch - HGB 135
2:30 PM - Developing Winning Ads with Insightful Consumer Research
By Tammy Chang - HGB 133
Digital and Social Media Marketing
By Mary Fastenau - HGB 135
3:30 PM - IDEA ZOO CASE COMPETITION FINALIST PRESENTATIONS - HGB 133
The four finalist teams present.
4:30 PM - KEYNOTE ADDRESS AND AWARDS CEREMONY - HGB 133
Generational Marketing to Hawaii Residents and Tourists
By Toby Tamaye of AT Marketing
5:30 PM - NETWORKING RECEPTION with food and refreshments - Aloha Center 155